What do a Scottish brewery and sandwich makers that toast the face of Jesus onto your bread have in common? They both got the funding they needed to brew beer and brown bread from crowdfunding.
In fact, Scottish brewery Brewdog’s growth campaign was so successful that it raised a whopping £126 million. While the holy toaster GRILLED CHEESUS® campaign was slightly less profitable, it still led to the launch of a bona fide product that makes toasty miracles.
If you’re serious about attracting potential backers for your idea, you need to communicate your project’s vision and goals clearly and create an emotional connection with your audience. Offering significant crowdfunding benefits, videos are one of the best ways to do this.
CROWDFUNDING BENEFITS AND DRAWBACKS
The concept of crowdfunding isn’t new; humans have been whipping hats for centuries. However, doing it online has taken the concept to new heights.
Some of the benefits of crowdfunding include:
- Early marketing of your product or service.
- Easier financing for ideas that may not appeal to conventional investors.
- Crowdfunding is an alternative to traditional financing options such as loans.
- Crowdfunding benefits for investors include potentially profitable investments, a broadened portfolio, and tax incentives, among others.
Some of the drawbacks are:
- You need to invest time and money in building interest in your project.
- Donations will be returned to backers if you don’t reach your funding target.
- Someone might steal your idea if it’s not protected by a copyright or patent.
Crowdfunding’s benefits can help make your idea a reality, but its drawbacks could bring it to an abrupt end. The goal is to create a campaign that increases your chances of reaping those benefits. This is where Perspective Pictures’ crowdfunding videos come in.
BENEFITS OF CROWDFUNDING VIDEOS
The best crowdfunding videos appeal to potential backers, communicate your project’s vision and goals clearly, and create an emotional connection with your audience.
Let’s take a closer look.
APPEAL TO POTENTIAL INVESTORS
One of the biggest benefits of crowdfunding pitch videos filmed and produced by a crew that knows what it’s doing (we do!) is their potential to appeal to investors. An effective crowdfunding video enables potential backers to:
- Gain all the information they need about your idea.
- See that you place a high value on your idea.
- Understand what you’re offering, asking for, and aiming for.
- Understand the importance of your project to you and others, highlighting the importance of investing in it.
Investing in a professionally produced pitch video is a clear sign that you mean business. Think of it as a platform to showcase your experience, expertise, and commitment to your idea. This isn’t just wishful thinking. A study found that initial coin offering (ICO) firms achieved 133% higher funding amounts when they published a crowdfunding video pitch.
COMMUNICATE YOUR VISION CLEARLY
Crowdfunding investors want to know that they’re not wasting their time and money, which means making informed decisions about the projects they back. A professional video can be one of the best methods to communicate your vision in a way that’s comprehensive yet easy to understand and brings you crowdfunding benefits.
The study we mentioned above found that crowdfunding videos communicate information in more accessible and convenient ways than alternative sources such as white papers. They also function as signals that help investors distinguish between high-quality and low-quality projects.
CREATE AN EMOTIONAL CONNECTION
When it comes to making crowdfunding pitch videos, the Perspective Pictures team knows how important it is to craft a story that creates an emotional connection with potential backers. This showcases your brand and your idea in a way that compels investors to support your project.
A good crowdfunding video personalises and humanises your project, evoking a sense of personal connection and empathy in viewers. Get this right, and your video will make a memorable, powerful impression and gain the biggest crowdfunding benefit of all: investor support.
TIPS FOR COMPELLING CROWDFUNDING VIDEOS
Now that we’ve explored crowdfunding’s benefits and drawbacks, let’s look at a few tips for creating compelling crowdfunding videos that will increase the likelihood of achieving your funding targets.
USE STORYTELLING TECHNIQUES
Successful crowdfunding videos tell a story. Choose the technique that will best connect with your audience, and tell a story with a beginning, a middle, and an end.
Beginning: Remind viewers what the world currently looks like and the problems they face without your product.
Middle: Introduce your idea, providing details about unique selling points and explaining how it solves viewers’ problems to show viewers a glimpse of what the world will look like with your service or product.
End: Remind viewers that your idea will only become a reality with their support, making them the hero of the story and calling on them to support you.
ADD ATTENTION-GRABBING VISUAL AND AUDIO ELEMENTS
The visual and audio elements in your video make this media more immersive for your viewers. Tailor them to your target audience in a way that weaves the narrative together, stirs up emotion, and plays a part in creating a story that connects your viewers with your project, product, or services.
For visual elements, consider 2D or 3D video production, live shooting, whiteboarding, animation, and other tools and styles. For audio, consider music/soundtrack, sound effects, dialogue, and voice-overs.
INCLUDE AN EFFECTIVE CALL TO ACTION
An effective call to action doesn’t merely ask your viewers to support your project or services. It inspires them to do so, knowing they’re helping bring a good idea to reality.
Remind your viewers of a world with your product or service, tell them how much you would like them to pledge and what they’ll receive for their support, and ask them to share your video on social media or via email.
A NEW PERSPECTIVE ON CROWDFUNDING VIDEOS
If you want a video that brings in crowdfunding benefits such as funding for your product, project, or service, you need to choose a production team that won’t deliver the same old same-old. You want a team that specialises in bringing a new perspective on crowdfunding videos and creating original content to capture your audience’s attention and generate leads. That’s us.
We’ve mastered the little tricks for successful campaigns, created more than 60 crowdfunding videos, and helped start-ups raise more than £50 million with a 100% success rate—and we’ve got so much more in the works. Let our insanely talented team at Perspective Pictures make your crowdfunding video to get the funding you need to bring your big idea to life.
